Magazines and Newspapers Need to Build Better Apps

Rebecca McPheters, writing for AdAge:

Of the 5,000 magazine and newspaper iPad apps we’ve evaluated for McPheters & Co.’s iMonitor service since April 2010, far too many simply do not work well.

In the summer of 2010, about 45% of the apps we evaluated revealed significant malfunctions.

The primary iPad magazine I read is The New Yorker. The app has gotten significantly better over time, but it’s still crashes too often, and still — amazingly — doesn’t allow for downloading issues in the background. This wouldn’t be so much of a problem if Newsstand background downloading always worked. If I could read the entirety of each issue in Instapaper, I would.

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